KAIZEN PERSONAL TRAINING GYM

Having been a massive fan of what Conleth and the team at Kaizen were doing to enhance peoples lives, through expert personal training techniques - we were only delighted to get the call when it was time for them to evolve their corporate image. The company name comes from Japanese language and literally translates as “Improvement” or to “Continuously Improve”. This lead us to us exploring various possible concepts for their new brand identity.